VL BBQ
Media kit · Wander · Gather · Give

Championship BBQ with a mission

VL BBQ is a Spring Hill, Tennessee barbecue company owned by championship pitmaster Alex Pera and his wife Christie. Proceeds from every sale fund grants for families walking through infertility, foster care and adoption.

Our story

Alex learned barbecue from Myron Mixon and has won championships on the competition circuit. Today VL BBQ cooks weekly for Spring Hill, Thompson's Station, Franklin and Columbia: whole smoked pork butts, ribs, reverse-seared tri tip, holiday prime rib and custom orders, with sourdough and blue-ribbon cookies from The Butcher Bakes, Christie's bakery line, The Butcher Bakes.

Every cut comes from Light Hill Meats, our local butcher and farm. Clean ingredients, always American, no MSG and zero seed oils. Our championship rubs (Wander for pork and poultry, HAMmock Ranch for beef) and Cannonball poultry brine are gluten free.

Adoption is how God built our family. That's why VL BBQ exists: proceeds from every sale fund a grant for families on the same road.

HAMmock, the VL BBQ mascot, relaxing in a beach chair

At a glance

5.0★ on GoogleEvery review a five-star review from local customers.
Trained by Myron MixonChampionship-winning pitmaster, competition methods on every cook.
A grant already at workVL BBQ proceeds have helped a Middle Tennessee family pay adoption fees and expenses.
Local, start to finishEvery cut from Light Hill Meats, our local butcher and farm. Always American.
Our own championship lineWander Rub, HAMmock Ranch beef rub and Cannonball poultry brine, plus The Butcher Bakes sourdough and blue-ribbon cookies.
Holiday prime ribDry brined overnight and smoked to order for Thanksgiving and Christmas tables across Middle Tennessee.

Story ideas for editors

National Adoption Month (November)An adoptive family whose BBQ company funds adoption grants for other local families.
The holiday prime rib, demonstratedSalt coat, overnight dry brine and smoke: a live or filmed demo ahead of Thanksgiving and Christmas.
The Pit Stop BoxA quarterly BBQ road trip in a box: one great American pit, its sauce or rub, the story and the film.

What we make

Where we show up

YouTube @VLBBQChampionship cooks on the Traeger Woodridge: long-form how-tos plus Shorts. Every new subscriber is entered to win free BBQ.
Facebook & InstagramWeekly menu drops, cook-day Reels and our family's story, reaching Williamson and Maury County families.
Weekly emailA Monday newsletter with the Saturday menu and what's happening in the VL BBQ world.
In personSaturday pickups in Spring Hill, local markets and events, plus catering for community groups and first responders.

Our audience

Families and food lovers across Spring Hill, Thompson's Station, Franklin, Columbia and the Nashville area, strongest with adults 35 to 65+. They care where their food comes from, love supporting a local family business, and rally behind the adoption and foster care mission.

Ways to work together

Taste-test & reactionsWe bring the ribs and pulled pork, you give your honest on-camera take.
Cook-alongsSmoke something together on camera, from bark to slice.
GiveawaysBBQ, rubs or a family dinner for your audience.
Mission storiesAdoption, foster care and infertility stories, especially during National Adoption Month in November.
Brand partnershipsGrills, rubs, tools and outdoor brands that fit a championship backyard cook.
Events & cateringCommunity events, markets and fundraisers across Middle Tennessee.

"Wander. Gather. Give."

Let's work together

Alex & Christie · Spring Hill, Tennessee

Email Alex Watch on YouTube Instagram

alex@verballoaves.com · 629.295.3918